01
Conversion-first design
Every layout decision is tied to a measurable outcome: clearer hero, tighter CTAs, fewer clicks between arrival and action. We benchmark against your top competitors before we start.
CONVERSION
Websites that convert. Copy that sells.
Fast, mobile-responsive builds paired with SEO-driven copy that turns visitors into pipeline — designed and shipped 100% online.
$ scalex site build
> pages: 4 responsive
> load: 0.8s cvr: 11.4%
> copy: seo-optimized
> status: converting ▲OVERVIEW / WHAT WE DO
A website is a sales asset — we build it like one.
Most small-business websites are digital brochures: pretty, static, and invisible to Google. We build the opposite — fast, mobile-first sites engineered around a single question: 'What action do we want the visitor to take, and how do we remove every obstacle between them and that action?' Whether that's booking a call, requesting a quote, or checking out, every page is designed with the conversion in mind before the first pixel is drawn.
Our builds ship on modern, secure stacks (no bloated page builders, no plugin roulette) with sub-1-second load times, semantic HTML for SEO, and copy written by strategists who understand how your customers actually buy. You get a site that ranks, converts, and doesn't need to be rebuilt in 18 months — plus the training and post-launch support to keep it that way.
CAPABILITIES / HOW WE HELP
Six ways we move the numbers that matter.
02
SEO-optimized copywriting
Keyword-researched page titles, meta descriptions, H1s, and body copy — written by humans who understand your industry and your buyer's objections.
03
Speed & Core Web Vitals
Sub-1-second load times, optimized images, lazy-loading, and clean code so Google rewards you with better rankings and users don't bounce.
04
Mobile-first, always
60%+ of your traffic is on a phone. We design mobile first, then scale up — not the other way around. Every button, form, and image is tested on real devices.
05
Lead capture built in
Contact forms, quote calculators, booking widgets, newsletter opt-ins, and CRM integrations wired up so leads land where your sales team already works.
06
Analytics from day one
GA4, Google Search Console, heatmaps, and conversion tracking installed before launch — so you know what's working the moment traffic starts flowing.
PROCESS / HOW IT WORKS
A repeatable process — not a mystery box.
- STEP 01
Discovery Call
We map your offer, buyer, competitors, and the exact action every page should drive. You leave the call with a written scope.
- STEP 02
Copy & Wireframes
SEO-researched copy and low-fi wireframes for every page — approved before any visual design begins so we're not redesigning around word counts.
- STEP 03
Design & Build
Full visual design, then a live staging site you can click through. Starter and Growth builds ship in 1–5 days, Premium in 7–14.
- STEP 04
Launch & Train
Domain, SSL, analytics, and CRM connections. Plus a Loom walkthrough of how to edit copy, swap images, and read your analytics dashboard.
- STEP 05
Post-Launch Optimization
7 to 30 days of tuning based on real traffic — headline tests, CTA placement, form-field reduction — before we hand you the keys.
OUTCOMES / WHAT YOU CAN EXPECT
Real numbers, not vanity metrics.
- Conversion rates of 6–12% on service-business landing pages (vs. 2% industry avg)
- Sub-1-second load times and 90+ PageSpeed scores on mobile
- First-page Google rankings for local + service keywords within 90 days
- A site your sales team is proud to send prospects to
FIT / WHO THIS IS FOR
Built for operators, not tinkerers.
- Local service businesses rebranding or launching for the first time
- Coaches, consultants, and agencies who need a real lead-gen site
- E-commerce brands upgrading from Wix / Squarespace / GoDaddy
- Companies whose current site is more than 3 years old
FAQ / STRAIGHT ANSWERS
Questions we get every week.
- What platform do you build on?
- We choose the stack that fits the goal — modern React/Next-style stacks for custom builds, or Webflow/Framer when the client needs a visual CMS they can edit themselves. We'll recommend the right one on the Discovery Call.
- Do you write the copy or do I?
- We do. Every plan includes SEO-researched copy written by our team based on a 30-minute intake call. You approve it before we design around it. If you already have copy you love, we'll use it — the price doesn't change.
- Who hosts the site after launch?
- You do — on your own hosting account. We set it up, transfer ownership, and give you the training. No vendor lock-in, no monthly hosting fees paid to us.
- Can you redesign my existing site instead of starting over?
- Yes. We audit the current site first — if the bones are good, we rebuild page-by-page. If it's holding you back, a fresh build is usually faster and cheaper than fighting the old one.
PLANS / DELIVERED 100% ONLINE
Pick the tier that fits where you are.
Every engagement is delivered 100% online. Upgrade, downgrade, or pause at any time — no long contracts.
Starter
$950–$1,500
Best for: Local businesses, startups, or personal brands needing an online presence.
- 1-on-1 Consultation via Zoom / Phone
- 3–4 Page Custom Website
- Mobile-Responsive Design
- Basic Copywriting (750 words total)
- Up to 3 Stock Images or Custom Graphics
- Contact Form Integration
- Social Media Linking
- Google Maps Integration
- SSL Security Setup
- 1 Round of Revisions
- 7-Day Post-Launch Support
Most Popular
Growth
$2,000–$3,500
Best for: Service businesses ready to generate leads and scale online.
- Everything in Starter, plus:
- 4–6 Page Custom Website (Home, About, Services, Contact, FAQ, etc.)
- Full Copywriting for All Pages (SEO-optimized)
- Up to 5 Stock Images or Custom Graphics
- Lead Capture Integration (newsletter or quote form)
- Basic On-Page SEO Setup (titles, meta tags, alt text)
- Google Analytics Integration
- 2 Rounds of Revisions
- 14-Day Post-Launch Support
Premium
$4,000–$7,500+
Best for: Established businesses or high-ticket brands ready to dominate online.
- Everything in Growth, plus:
- Up to 10 Pages (Blog, Testimonials, Portfolio, etc.)
- Strategic Brand Messaging Development
- Blog Setup + 2 SEO Blog Articles
- Advanced Copywriting (sales-focused headlines, CTAs, storytelling)
- Custom Graphics, Icons & Hero Banner Design
- Lead Magnet Design (PDF or Landing Page)
- Custom CRM or Calendar Integration
- Priority Support & Project Management
- 30-Day Post-Launch Optimization Window
EXPLORE / OTHER SERVICES
01 / PAID ACQUISITION
Google Ads Management
Targeted Google Ads campaigns that bring in qualified leads and real results — from keyword research and ad creation to daily optimization and A/B testing, we handle every lever to maximize your return on ad spend.
View plans →03 / STRATEGY
Consultation Services
1-on-1 marketing consultations for clarity, strategy, and growth. Expert insight, tailored strategies, and actionable steps — no fluff, just focused advice that drives results.
View plans →Ready to scale web design & content creation?
Book a free 15-minute Clarity Call. We'll review your current setup and map the fastest path to results.